![]() It’s a continuation of Instagram’s commercialisation by using an algorithm to dictate what users see, rather than giving them more decision-making automony.įor many businesses, including professional photographers, Instagram is essential for marketing. Mosseri says Instagram will introduce recommendations – posts in the Instagram feed ‘showing you things you may not be following yet’. ![]() Snapchat and TikTok-style video features have been a success, as they encourage users to engage with more content for longer than just scrolling through a traditional static Instagram feed. If it ‘leaned’ any harder it may well topple over. Instagram has challenged these social networks by ‘leaning’ hard into video-centric features by introducing Stories, Reels, and IGTV. Competing video sharing social media platforms have also entered the fray, including the likes of Snapchat and YouTube and more recently the Chinese-owned TikTok. Instagram has incrementally transitioned from an authentic photo sharing platform into a commercial monster driven by a lifeless algorithm that tightly controls engagement and reach. Those familiar with Instagram’s developments since the 2012 Facebook acquisition will view Mosseri’s statement as the bleeding obvious. Right now we’re focused on four key areas: Creators, Video, Shopping and Messaging. Because let’s be honest, there is some really serious competition right now.’Ĭhanges are coming to video on Instagram □Īt Instagram we’re always trying to build new features that help you get the most out of your experience. ![]() So this past week in our internal all hands, we shared a lot about what we’re trying to lean into that trend – into entertainment and into video. The number one reason people say they use Instagram in research is to be entertained. ”We’re no longer a photo-sharing app, or a square photo-sharing app. In an attempt to compete with TikTok, social media marketing platform, Instagram, is moving further away from its photographic roots and more towards video and entertainment.Ī video published to Twitter by head of Instagram, Adam Mosseri, declares that Instagram is ‘no longer a photo-sharing app’ and is now ‘leaning into’ video and entertainment. ![]()
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