The NYT is trying a new way to boost subscriptions to its paywalled recipe platform–dishing out 150 recipes for free. The New York Times Cooking is letting readers taste test recipes over text to drive subscriptions District Court for the Western District of Washington, alleging a number of deceptive practices around its Prime membership program–making it difficult to cancel the subscription, according to its complaint. The Federal Trade Commission filed suit against Amazon in the U.S. FTC sues Amazon over ‘deceptive’ practices in Prime signups, cancellations Get the insights you need-from acquisition to retention, across generations and regions-to unlock growth, delight your subscribers, and thrive in the competitive subscription landscape. Our new report, State of Subscriptions: What consumers want, identifies the most effective tactics and incentives for driving subscription behaviors while quantifying consumer subscription spend and trends. Understanding the subscriber mindset is key to building long-lasting relationships. Consumers expect flexibility at sign-up, loyalty incentives, and easy personalizationĮxpectations of subscriptions have evolved and increased over time, and with the economic uncertainty consumers face, they’re very cautious about where they spend their money. We review the FTC’s sue against Amazon over ‘deceptive’ practices, The New York Times and Spotify’s new strategies to boost subscriber growth, and the summer sale benefits for Prime and Target Circle members. We dive deeper into our new global consumer report–which reveals the trends and behaviors that drive acquisition and retention. Welcome back to Subscriptions Weekly! This issue is all about what consumers want and how brands respond to their ever-evolving needs.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |